Project name: Ritzwell stand
Project type: Temporary Installation
Location: Salone del Mobile.Milano 2024
Architect: 967 Arch
Cleaf’s official distributor: Tragni
Photos: Marco Reggi
The Ritzwell stand at Salone del Mobile.Milano 2024 by 967 Arch is the October Monthly Winner of the Shaping Surfaces competition by Cleaf.
The project highlights the brand’s core values and principles, based on the search for a balance between Japanese culture and contemporary language.
The layout proposes a revisited version of some distinctive architectural elements, such as columns, reminiscent of Japanese temples, and tokonoma, alcoves found in the main rooms of Japanese homes, which divide the exhibition space and interact with the natural elements.
The environment is essential and welcoming, thanks to a concept based on neutral and warm tones, where unique touches of brighter but never overpowering colours recall the finishes of the brand’s collections. For this reason the soft and silky effect of Talco UA80 was chosen for the floor and for the elevated “windows” that allow you to observe up close the high quality of the products on display.