Project name: Juventus Store
Project type: Retail
Location: Milan, Italy
Architect: Conrotto Progetti
Cleaf’s official distributor: Rigat & Avidano
The Juventus Store in Milan by Conrotto Progetti is the January Monthly Winner of the Shaping Surfaces competition by Cleaf.
The flagship store stands out as a space where the Bianconeri identity takes shape through careful material research, going beyond the sporting dimension. It interprets the concept of architectural contrasts inspired by the club’s brand identity through a calibrated dialogue between materials and surfaces: deliberately rough finishes are combined with refined details, metals and glass. Sharp contrasts, light and shadow define a space with a metropolitan soul that fully reflects the contemporary character of Juventus.
The use of Millennium S083, with its warm and authentic grain, softens the chromatic rigour of the space, creating a harmonious balance and lending a more welcoming atmosphere to the Undici Shot bar and fitting room area.